ArcTouch vs Infinum: full comparison for 2026
Quick verdict
ArcTouch (4.0/5) edges ahead of Infinum (4.0/5) overall. ArcTouch is the better choice for consumer brands wanting design-led companion apps. Infinum is the stronger option for appliance makers consolidating several device apps. The right choice depends on your project size, budget, and required tech stack.
ArcTouch vs Infinum: head-to-head summary
| Criterion | ArcTouch | Infinum |
|---|---|---|
| Founded | 2008 | 2005 |
| HQ | San Francisco, California, USA (studio in Florianópolis, Brazil) | Zagreb, Croatia (London office) |
| Team size | 100–250 | 350–450 |
| Rating | 4.0 / 5 | 4.0 / 5 |
| Primary differentiator | Design-first mobile studio for consumer connected products | Product design agency with a shipped multi-appliance IoT app for a global brand |
| Pricing model | Time and materials, fixed price | Time and materials, fixed price |
| Min. engagement | Not published | Not published |
| Primary tech stack | Swift, Kotlin, React Native | Swift, Kotlin, Flutter |
| Industries served | Consumer electronics, Healthcare, Retail, Media | Consumer electronics, Smart home, Industrial manufacturing, Fintech |
ArcTouch vs Infinum: overview
ArcTouch
ArcTouch was founded in San Francisco in 2008 and acquired by Grey Group, part of WPP, in January 2016, when it had 97 employees and an office in Florianópolis, Brazil. Its reputation comes from polished consumer apps, including companion apps for wearables and connected products. Design and mobile engineering are its strengths. It does not do firmware or hardware, so it works best when paired with a device engineering partner.
Infinum
Infinum was registered in Zagreb in May 2005 and reported more than 370 people in 2025. Its best-known IoT project is HomeID for Versuni, the Philips appliance maker, which replaced several separate appliance apps with one device companion app and community hub. A Clutch review also describes IoT development and DevOps for a machinery manufacturer on Azure. Infinum is an app and product agency first, with strong design, and does not build hardware.
Services and capabilities: ArcTouch vs Infinum
| Capability | ArcTouch | Infinum |
|---|---|---|
| Mobile companion apps | ✓ | ✓ |
| Web dashboards and portals | ✓ | ✓ |
| IoT cloud back end | ✗ | ✓ |
| Embedded firmware | ✗ | ✗ |
| Hardware design | ✗ | ✗ |
| Edge AI | ✗ | ✗ |
| Fixed-price projects | ✓ | ✓ |
| Dedicated team model | ✗ | ✓ |
Tech stack comparison: ArcTouch vs Infinum
| Framework / platform | ArcTouch | Infinum |
|---|---|---|
| AWS | N/A | ✓ |
| Azure | N/A | ✓ |
| Embedded Linux | N/A | N/A |
| BLE | ✓ | N/A |
| MQTT | N/A | N/A |
| Swift | ✓ | ✓ |
| Kotlin | ✓ | ✓ |
| Flutter | ✓ | ✓ |
| React Native | ✓ | N/A |
Pricing comparison: ArcTouch vs Infinum
| Criterion | ArcTouch | Infinum |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Time and materials | Fixed project, Time and materials, Dedicated team |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: ArcTouch vs Infinum
| Dimension | ArcTouch | Infinum |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer electronics, Healthcare, Retail | Consumer electronics, Smart home, Industrial manufacturing |
| Best use cases | Designing a premium companion app for a consumer wearable., Redesigning the onboarding and pairing flow of an existing device app. | Merging several appliance apps into one connected-home app., Building the community and content features around a device app. |
| Typical project type | Fixed project | Fixed project |
ArcTouch vs Infinum: pros and cons
| ArcTouch | |
|---|---|
| + | Consumer app design quality is its main selling point |
| + | Wearable and watch app experience |
| + | Brazilian studio helps balance US design-led pricing |
| - | Owned by WPP's Grey Group since 2016, so it is part of an advertising holding company |
| - | No firmware, hardware or deep IoT cloud practice |
| - | Rates reflect US agency pricing |
| Infinum | |
|---|---|
| + | Shipped a large consumer appliance IoT app for Versuni (Philips) |
| + | Strong product design and UX process |
| + | EU-based with a mature engineering culture |
| - | No firmware or hardware practice |
| - | IoT is one category within a general digital product agency |
| - | Agency rates sit above smaller Eastern European vendors |
Who should choose ArcTouch?
A typical fit: designing a premium companion app for a consumer wearable.
Design-first mobile studio for consumer connected products. Minimum engagement is not publicly disclosed. Works best with clients in Consumer electronics, Healthcare, Retail, Media.
Who should choose Infinum?
A typical fit: merging several appliance apps into one connected-home app.
Product design agency with a shipped multi-appliance IoT app for a global brand. Minimum engagement is not publicly disclosed. Works best with clients in Consumer electronics, Smart home, Industrial manufacturing, Fintech.
Decision matrix: ArcTouch vs Infinum
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | ArcTouch |
| You need a large dedicated team for an ongoing programme | Infinum |
| Your budget is at the lower end | Compare: ArcTouch (Not published) vs Infinum (Not published) |
| You need specialist depth in a specific vertical | ArcTouch |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | ArcTouch |
Use case fit: ArcTouch vs Infinum
| Use case | ArcTouch fit | Infinum fit | Winner |
|---|---|---|---|
| Designing a premium companion app for a consumer wearable. | Strong | Strong | Both equally |
| Redesigning the onboarding and pairing flow of an existing device app. | Strong | Strong | Both equally |
| Merging several appliance apps into one connected-home app. | Limited | Strong | Infinum |
| Building the community and content features around a device app. | Strong | Strong | Both equally |
| Fixed-price MVP app | Limited | Limited | Both equally |
| Long-term dedicated team | Limited | Limited | Both equally |
Verdict: ArcTouch vs Infinum
ArcTouch (4.0/5) is the stronger overall choice for most IoT App Development projects. Design-first mobile studio for consumer connected products.
Infinum (4.0/5) is worth a look if you need building the community and content features around a device app. If your situation matches that, Infinum is a competitive option.
Related comparisons
ArcTouch vs Infinum FAQ
Is ArcTouch better than Infinum?
ArcTouch (4.0/5) scores higher overall, but "better" depends on your use case. ArcTouch's strongest advantage: consumer app design quality is its main selling point. Infinum's strongest advantage: shipped a large consumer appliance IoT app for Versuni (Philips).
How do ArcTouch and Infinum differ in pricing?
ArcTouch uses time and materials, fixed price pricing. Infinum uses time and materials, fixed price pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: ArcTouch or Infinum?
Infinum is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between ArcTouch and Infinum?
ArcTouch's primary differentiator is: design-first mobile studio for consumer connected products. Infinum's primary differentiator is: product design agency with a shipped multi-appliance IoT app for a global brand. They also differ in team size (100–250 vs 350–450), minimum engagement (Not published vs Not published), and primary industries served (Consumer electronics, Healthcare vs Consumer electronics, Smart home).
Verify all details directly with each company before making a decision.